Sunday 31 March 2013

Cognitive dissonance...



Wow!! Just read the following examples:


1> Anxiety that results from simultaneously holding contradictory or incompatible attitudes, beliefs, or like, as when one likes a person but disapproves of one of his or her habits.

2> You go to the store at lunch time when you're already hungry and a little cross. You snap at the sales person, perhaps calling her a really unkind name and use hurtful adjectives. Your belief about yourself, however, is that you're a good person, and good people don't hurt or belittle the sales help. You and many people--in fact most--solve the uncomfortable situation by demonizing the sales clerk. "She was stupid and not doing her job at all. She deserved it because she's a bad person. I'm still a good person, but she was awful and deserved my ire." You have self justified and made her the bad guy. Mistakes were made, but not by you.

There is a term to describe this feeling, and it's called Cognitive Dissonance. This is exactly what I've been looking for for a long long time. This just explains so many things going on in my personal and professional life! 

CD for me is a close cousin of Confirmation Bias. CB is when you read or like to hear things that confirm your beliefs. Believe it or not, CD and CB go beyond this, it's also used by marketing professionals to explain consumer behavior! More to follow soon.

Wednesday 27 March 2013

What if money was no object

Found a fantastic video on youtube called "What if money was no object". This one has got me thinking deeply, and here is what I would do if money and more importantly holidays wasn't a problem...

1> Sit on a beach and read books

2> Spend some time in the jungles of India

3> Live an outdoor life, Scuba dive, Learn to fly

4> Travel & see the world



P.S - Trust me , after a couple of months I'd get bored and come back to my lovely corporate life :P