The cycle of hype

Thoroughly enjoying my strategy assignment, reminds me of the days when I was part of the pre-sales team studying the content management space. Revisiting the Gartner reports, magic quadrants and bubble charts, so far so awesome. But the one thing that has really impressed me is the hype cycle.

Hype cycle is yet another Gartner tool that looks at the maturity of a technology. It describes the life cycle of a technology from inception to wide spread adoption and splits it into five cycles.

The first cycle talks about a technological breakthrough followed by excitement and immediate adoption. The technology then reaches a peak due to high expectations set by media and discussions. The bubble then bursts going through a phase called trough of disillusionment! This really must be a depressing phase for the all the entrepreneurs and businesses that adopted the technology. Pity them all!!

The next phase is awesome, this is the phase of ultimate human survival instincts and a true test of time. This is the phase in which businesses that did not lose the faith in the disillusionment phase continued innovating and using the technology. This phase is called enlightenment phase.

The final phase is when the technology is adopted by everybody, this is the phase when the technology has more or less proved itself and has reached the maturity phase.

Glad to see Corporate blogging in the final phase, blogging is also probably in the final phase... and I've finally finally finally caught up!!!




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